--- title: Thought leadership - Frontier | Craig description: Technical, news and events. Read about the work we do to enable our customers operate predictably and innovate safely. --- [![Frontier logo with white text](https://22238495.fs1.hubspotusercontent-na1.net/hubfs/22238495/frontier-logo-horizontal-white.svg)](https://frontierhq.com) - [KUBERNETES](https://frontierhq.com/kubernetes) - [DATA & AI](https://frontierhq.com/data-ai) - [CLOUD](https://frontierhq.com/cloud) - [AUTOMATION](https://frontierhq.com/automation) - [PRODUCTS](https://frontierhq.com/products) - ABOUT US - [PARTNERS](https://frontierhq.com/partners) - [WHO WE ARE](https://frontierhq.com/who-we-are) - [THOUGHT LEADERSHIP](https://frontierhq.com/blog) [Let's Chat](https://frontierhq.com/lets-chat) # Technical, news and events Read about the work we do to enable our customers to operate predictably and innovate safely. - [ALL](https://frontierhq.com/blog/all) - [Technical](https://frontierhq.com/blog/tag/technical) - [News](https://frontierhq.com/blog/tag/news) ### [The misconception of simplicity](https://frontierhq.com/blog/the-misconception-of-simplicity) In a relatively short period of time cloud platforms have increased in popularity, with many businesses and individuals touting their ease of use and... Craig Jan 13, 2023 ### [Why Frontier?](https://frontierhq.com/blog/why-frontier) It’s time for your business to move to the Cloud, but how do you ensure you get there safely, securely and without it running away with the pennies?... Craig Nov 15, 2022 [![](https://22238495.fs1.hubspotusercontent-na1.net/hubfs/22238495/Imported%20sitepage%20images/simplicity.jpg)](https://frontierhq.com/blog/the-misconception-of-simplicity) [![](https://22238495.fs1.hubspotusercontent-na1.net/hubfs/22238495/Imported%20sitepage%20images/simplicity.jpg)](https://frontierhq.com/blog/the-misconception-of-simplicity) ## [The misconception of simplicity](https://frontierhq.com/blog/the-misconception-of-simplicity) 13 Jan 2023 [Craig](https://frontierhq.com/blog/author/craig) In a relatively short period of time cloud platforms have increased in popularity, with many... [Read More](https://frontierhq.com/blog/the-misconception-of-simplicity) [![](https://22238495.fs1.hubspotusercontent-na1.net/hubfs/22238495/whyfd.webp)](https://frontierhq.com/blog/why-frontier) [![](https://22238495.fs1.hubspotusercontent-na1.net/hubfs/22238495/whyfd.webp)](https://frontierhq.com/blog/why-frontier) ## [Why Frontier?](https://frontierhq.com/blog/why-frontier) 15 Nov 2022 [Craig](https://frontierhq.com/blog/author/craig) It’s time for your business to move to the Cloud, but how do you ensure you get there safely,... [Read More](https://frontierhq.com/blog/why-frontier) Frontier ## Find out more Products #### Automate and simplify Sometimes there is a right answer. Our products automate and simplify the building blocks you just need to get right. [View products](https://frontierhq.com/products) Solutions #### Enable and accelerate Standard solutions, advanced engineering. We deploy industry recognised solutions that enable and accelerate. [View solutions](https://frontierhq.com/solutions) Who we are #### A platform engineering company We enable organisations to operate predictably and innovate safely by providing technology assurance, automated. [Learn more](https://frontierhq.com/who-we-are) ## Operate predictably, innovate safely. 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